Gestão de projeto para reformulação de portal de notícias

2 de Abril de 2012

Página inicial colorida do portal POP

Com muito orgulho e satisfação, resolvi escrever sobre o projeto de upgrade do portal POP, que consistiu de três principais fases:

1) Planejamento;
2) Desenvolvimento;
3) Implementação;

Planejamento de reformulação e upgrade do portal de notícias POP

Em 2011 percebemos a necessidade de uma revitalização do portal, trazendo inovação para o serviço. Depois de realizamos uma pesquisa concluímos que precisávamos:

a) Deixar o portal mais jovem, colorido, divertido
b) Envelopar melhor o gigantesco conteúdo produzido
c) Realizar melhorias de SEO para carregamento rápido do portal

Braisntorming com ideias e novidades para a nova home

Iniciou-se um trabalho de compilação de ideias, avaliação de viabilidade, requisitos básicos para o negócio e benchmarking. Após isto foi criado um “pré-wireframe” para tornar tangível e visual tudo o que estávamos discutindo. Nós chamamos de “wireframe visual”, já que é ilustrado com todos os componentes.

Wireframe visual de projeto de criação de site de notícias

Arquitetura de informação e wireframe

Listadas todas as funcionalidades necessárias e a arquitetura de informação do site, chegou a hora de criarmos o wireframe.
Wireframe do portal POP

Criação do layout e usabilidade

Aprovado wireframe, foco no visual e usabilidade.

Usabilidade do menu de navegação do portal POP

Desenvolvimento , implementação e testes

Com certeza a parte mais difícil, colocar o site “no ar”. Testes de usabilidade, carregamento, bugs em navegadores e muito mais.

Processo de homologação e testes de implementação de site de notícias

GRID de destaque de notícias gigante

Lançamento e comunicação

Não basta colocar no ar, é preciso comunicar e ativar.

Campanha de lançamento do novo Portal POP

Veja planilha e cronograma de para gerenciamento de projetos.

Um agradecimento aos mais de 40 profissionais envolvidos e 5 agências digitais que trabalharam nesse projeto. Obrigado.

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